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CAMPAIGN MANAGEMENT :

With Salesforce's campaign management capabilities, you have a single spot for effectively planning your marketing spend, managing all your initiatives and campaigns, and analyzing performance and results.

.:	Optimize your marketing spend
.:	Improve the quality of the leads you generate
.:	Measure campaign performance and effectiveness
.:	Determine which marketing activities generate the most revenue

Highlights :

Market Segmentation :

Create targeted campaigns by segmenting your audience (based on demographics, product interest, and so on) and designing messages and offers for each group. Use a built-in wizard to easily add contacts and leads to lists right from within campaigns.


List Management :

Easily export campaign lists in multiple data formats for seamless hand-off to direct mail houses and partner agencies.


Campaign Analysis :

Track, analyze, and optimize trade shows, direct mail, advertising, and promotions so that marketing efforts are focused on the most effective campaigns.


Revenue Tracking :

Identify the activities that generate the most sales revenue by directly tying every sales dollar back to its campaign source


Express Follow-Ups :

Easily determine which campaign members require follow-up contact after a campaign and define the appropriate actions


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